Contextual Marketing Intelligence

Contextual Marketing Intelligence

MNCS KOREA - Leading Digital Marketing Agency in Korea

The concept of COPI (Contextual Online Presence Index)

An indicator of the context-specific online presence of a website quantified based on the probability of visiting for particular words within a business category on a search engine. That is, a user-centric index of how well a website is performing in the given business domain.

Determining factors of P:

  • Search engine keyword rank
  • The number of articles, files, images, and others online
  • The quality of title, description, meta tags
  • Preference and search settings of search engine users
  • User intent
  • Bounce Rate


Application of COPI:

  • Quantification of online exposure and efficiency
  • Keyword and the web coverage
  • Contextual Content Marketing
  • Competitive analysis
  • Combining metrics
  • Theory building and testing for black boxes
  • Optimizing organic keywords
Defined by MNCS KOREA

Forgot your password?